Why Use CRM?
CRM Fits Every Business
Whether you have 1 employee or 1,000, replace your costly suite of independent applications with a fully integrated platform capable of scaling as fast as you can.
Today’s apps are intuitively designed. If you know how to use the internet, you can use CRM. With a variety of modular options available, Caret Growth Strategies can implement an effective solution that fits both your budget and your needs.
A home rental app increased bookings by 20%.
Traditional sales and marketing efforts focus on lead generation, but lead leakage can also be a major problem. According to the researchers at Marketing Profs, almost 80% of all acquired leads are never touched by a sales team, which leads to a lot of lost sales!
A home rental app with operations in 13 major cities began operations without a centralized CRM. As it grew, sales reps in various locations developed their own processes, leading to variations in qualification and significant leakage. Not all channels were being tracked, and best practices were not being shared.
By unifying their lead management, the company was able to monitor lead flow across channel and territory and implement changes that reduced loss and increased bookings by 20%, without no increase in sales staff and no additional investment in lead generation.
A franchise sales agency cut total cycle time by 30%.
Franchises can be expensive. A typical Sonic Drive-in costs over $1 million. That means big commissions but also long cycle times. The financial, regulatory, and operational hurdles often take months to work through.
Without a pipeline report, a franchise sales client relied on memory to make decisions. Once their CRM was installed, they immediately realized their perceived cycle time, from the point of initial contact to the final sale, was almost 50% longer than they expected.
With a few quick changes and a renewed sense of urgency, they were able to shorten their cycle time and increase their cash flow per unit time, without the acquisition of any new leads.
A digital literacy non-profit went paperless.
Technology has been promising paperless processes for decades. It’s easy to understand why organizations want them. Paper not only costs money, it’s slow, requires multiple touches, and is harder to share.
Caret Growth Strategies converted a manual, paper-based registration process into a completely digital one where volunteers can register ahead of time, which is more convenient for them and also saves time at the event. And walk-ins are not a problem. They simply register on a tablet at the door.
Required fields and data validation ensure collected information is complete and accurate and that all waivers are in place. Updates are delivered to the system in real time, letting management track the event without bothering the field staff, who are freed from collecting paper, validating signatures, and answering the same basic questions, and everyone has more time to focus on what matters.