Caret Growth Strategies was founded on the belief that the benefits of modern CRM technology aren’t only for large corporations. Today’s integrated enterprise suites have the price and functionality to make any size organization more efficient and cost-effective. Not only are they easy to use, they’re completely customizable and built to scale. Once implemented, they can grow as you do.
After starting his career in technical operations, Mike moved into IT with a focus on client support and data analytics. After striking out on his own, first as a Salesforce consultant, he discovered his passion for problem-solving and scalable systems best fit the needs of small and medium-sized businesses, who could iterate faster than their larger competitors. In 2020, he founded Caret Growth Strategies on the belief that technology can deliver quality and efficiency to any size organization.
Founder Mike Simpson was looking for a strong symbol that represented growth and an upward trajectory and landed on the humble caret, which not only points upwards but is also used to represent exponential growth in math functions.
Simple and ubiquitous, the ^ is the rapid insertion that moves everything in the direction you want it to go.